The One Thing That You Should Ask Yourself

The heart of the book is a fairly humble tool, but highly effective one. Ah, it's the focusing question. And our goal with the book was that when people set the book down, they would ask themselves some form of this question: What's my one thing? O, co, gottho, so let's talk about this. All right, let's just ask the question, what would it take for us to double our sales in one yearo,. We tend to think incrementally, and it's a little bit different to occasionally ask the question "What would it look like for us to take a giant leap for ward?"