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Ep. 647: Brennan Dunn Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Evolution of Personalization

The trend has been since the beginning of time before there was kind of mass advertising, everything was generally done more personally. The big thing is going to be that behavioral aspect, right? Unless you stop say visiting certain websites or stop doing this or stop doing that, you're not self segmenting yourself. "I think it's one of those things where everyone has to take a step back," he says.

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