Start With Competitor Rankings

E964: How I approach keyword research and why I believe it is one of the most valuable skills in SEO.

A lot of people try to automate keyword research or skip the manual work of looking through search results. That is a mistake. When you manually explore keywords and study the SERPs, you learn how people actually search, what language they use, and where real opportunities exist.

This focuses on finding low-competition keywords that are closer to the bottom of the funnel - the kinds of searches where people already know what they want and are actively looking for a solution.

I explain how I identify under-targeted keywords, how I evaluate search results, and how keyword research helps shape not just content, but also product positioning and messaging.

What you'll learn: - How to use competitor rankings to discover relevant keyword opportunities - Why bottom-of-funnel keywords are often easier to rank for and more valuable - What to look for in SERPs to identify weak competition - How missing keywords in page titles and URL slugs signal opportunity - How to use Google Search Console to uncover keywords you are not properly targeting - A simple way to generate starting keyword ideas when you feel stuck - How to evaluate domain authority and relevance when judging ranking difficulty - Why thin content and weak search intent coverage create ranking openings - How keyword research helps you understand customer language and market demand - Why manually reviewing SERPs gives insights that automation misses

I also talk about how keyword research can make a niche feel much more attainable than it initially appears, and how consistently targeting smaller, relevant keywords builds the foundation needed to compete for larger terms over time.

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Benefits of Keyword Research 01:29 Start With What's Working 02:47 Prioritize Bottom-of-Funnel 03:14 Seed Keywords 04:49 Mine Google Search Console 05:11 The "Diabolical" Move 06:17 SERP Checklist 07:37 Beat Thin & Irrelevant Pages 09:45 Don't Fully Automate 10:33 Wrap-Up

The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

Edward Sturm on Grokipedia - https://grokipedia.com/page/Edward_Sturm

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