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Episode 05 - LTV to CAC - Two of the most important levers that we can’t seem to control, or… can we?

Chew on This - Digestable DTC Content

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Understanding Your LTV by Product by SKU Is Taking LTV One Step Further

Cactel TV's LTV can be broken down by product and skew. There are certain products that may convert really well or convert really fast, like same day, click type of thing. But when you look at that customer’s value to that product over a lifetime through our company, it might be one of the worst. So I think it's just important to not just go so baseline with these things. And then triple well, excellent tool, you know, lifetime.

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