Does memory pricing drive Apple upgrades?

Apple's new Mac purchasing flow that starts with a base model and adds options is debated by the MacVoices Live! panel, weighing flexibility against harder price comparisons for businesses and planners. Chuck Joiner, David Ginsburg, Jeff Gamet, Jim Rea, Web Bixby, Brian Flanigan-Arthurs, Eric Bolden, Marty Jencius, Mark Fuccio, and Norbert Frassa discuss supply chains, memory pricing, and reseller impacts. The conversation then shifts to automotive news, praising Volvo's continued CarPlay support and exploring Kia/Hyundai's planned CarPlay Ultra adoption and broader implications for in-car software.

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Chapters:

00:45 Changes to Mac online purchasing model 03:41 Comparisons with iPhone-style configuration flow 06:38 Business and enterprise purchasing considerations 09:45 Longevity, upgrades, and marketing language in configs 13:22 Supplier sourcing and RAM pricing discussion 18:22 Direct sales vs reseller impacts and user behavior 23:32 Sponsor break: app removal and system cleanup 26:55 Volvo's continued CarPlay support 27:30 Hyundai/Kia plans for CarPlay Ultra 33:21 Adoption rates and success of CarPlay Ultra 38:09 Tesla, CarPlay rumors, and third-party dashboard solutions

Links:

Another automaker vows to continue offering CarPlay https://9to5mac.com/2026/01/27/volvo-says-it-will-absolutely-continue-offering-carplay-support/

CarPlay Ultra coming to at least one new car later this year, per report https://9to5mac.com/2026/02/01/carplay-ultra-coming-to-at-least-one-new-car-later-this-year-per-report/

Apple revamps how you buy a Mac online, removes preconfigured options https://9to5mac.com/2026/01/31/apple-revamps-how-you-buy-a-mac-online-removes-preconfigured-options/

Guests:

Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky.

Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast.

Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud.

Norbert Frassa is a technology "man about town". Follow him on Twitter and see what he's up to.

Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter, LinkedIn, or on Mastodon.

Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet.

David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud.

Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession 'firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC).

Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon.

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