The Play Book Is the Science, but the Art Is How I Execute That Play Book

Does this line of thinking sound familiar?

Marketing is the only way your business will find new customers.

True.

But you don’t have the time to dedicate to it… So you need hire someone who focuses solely on your marketing.

Also true.

That person must be a full-time employee.

False.

Companies don’t always need a full-time marketing person. Sometimes the right person for the job isn’t a traditional CMO, but a Fractional CMO.

A what?

A Fractional CMO is someone who acts as the Chief Marketing Officer for your company but is hired as a contractor or consultant.

Amanda Rabideau has been helping tech companies with their marketing for over 15 years. She joins Adam to explain further what a Fractional CMO is, and how it may work for your company.

Discover:

• What a Fractional CMO (FMCO) is;
• What is The Collective and how it works with an FCMO;
• Why a Fractional CMO model is a good model for Series A funded start-up companies;
• Why a full-time marketing hire is not the answer;
• And much more!

Could outsourcing your marketing to a Fractional CMO be the answer you’re looking for? Tune in and find out!

The post What is a Fractional CMO?, With Amanda Rabideau first appeared on Business Creators Radio Show with Adam Hommey.