RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session
GTM Live
00:00
How to Make a Phase Transition to Gated Content
The key things about not gating content is it changes what type of content you create. Are we comfortable taking these insights and releasing them in different mediums across social networks where we have less tracking? Because we're relying on lead scoring. Another thing about lead scoring is like, if you look at how many people converted on an ebook and then hit some level of an MQL score, what was the outcome of those leads that got passed to SDRs? It's probably not great. But looking at the data and seeing it for yourself, you might actually say the data is showing it's not helping our sales team, so we could get rid of it.
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