The Rise of Buy Now, Pay Later

This chapter explores the growing trend of Buy Now, Pay Later (BNPL) services in the U.S., focusing on their appeal among young female consumers and the projected $117 billion transaction volume. It contrasts these modern payment options with traditional financing methods, highlighting both their convenience and the potential risks of accumulating debt. Additionally, the chapter delves into how BNPL services are being integrated within the Chinese e-commerce market, examining consumer attitudes and platform strategies.