S2 E44 - Annual Demand Planning: A Framework
Stacking Growth | The B2B Marketing Podcast
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Is Your Revenue Number a Cost Center?
If your company is coming to you with a revenue number, i would say you're really on the the better half of the path here forward. And it starts with owning that revenue number and trying to figure out how much we can contribute to the business this year. That could potentially be a big unlock for some of those companies where marketing is really trying to earn a seat at the table.
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