Katie Kirkpatrick of Bacardi on the integration of marketing and sales in alcohol eCommerce
BRAVE COMMERCE
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What's the Bravest Thing You've Ever Had to Do?
Bacardi is looking at other metrics beyond revenue. What does it mean to bring someone into the fold in our portfolio? We have amazing portfolio that really does provide an experience of how people think about making cocktails at home. It's more about how do we add value to them versus what are we going to extract from them?
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