RV E36 - How AI Will Impact B2B Content Marketing | B2B Content Strategist Podcast with Amy Woods
GTM Live
00:00
What Are Your Thoughts on AI?
AI will help people regurgitate information that is already out there. I don't expect them to change dramatically over the next three to five years, probably in the five to 15 year window we might see some different things. The human brain is an amazing thing. It's very powerful specifically on creativity and there's a huge difference between regurgitating information and then drawing new insights using your brain from that information. And so I hope that over time the barrier to entry of strong content continues to get higher which means that only the best people win.
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