122 - Using Your Strategic Narrative to Your Advantage | Andy Raskin
GTM Live
00:00
The Different Qualities of Category Creation
Every category is a strategic narrative. We tend to think about it as a kind of taxonomy of stuff. Like when we create a new category, I'm going to tell you how it's different in relation to those old categories. So there used to be this other software. And let me tell you how It does X, Y and Z. But here we're really saying it. What I'm saying is think about category creation as that stuff was about playing an old game. Now that because of changes in the world, whatever, there's this new game that the winners are playing, we're going to help you play that.
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