
We Don't Need Surge, We Need Prospects [Episode 192]
The Perfect RIA
00:00
The One Single Mistake Every Financial Planner Makes
In writing what on your website, what is your prospect process to go through? And then when is the hard close? That's the elephant in the room. You've got to address that. When you say you're not gonna hard close, then by heavens you have to not hard close. It's a transforming experience for these clients.
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