Adjusting from big-company habits

Rachit Kataria, a former Meta and A2B engineer turned founder shares how painful, surprise churn and messy handoffs led to building an AI-native relationship mapping platform for revenue teams. He explains why "no map, no deal" is the new rule in complex B2B sales, how multi-threading and true champions beat happy ears, and why CRMs and LinkedIn alone can't show who actually matters in an account. The conversation covers YC, raising from Salesforce, using AI agents as a "GPS" for deals, and how leaders can operationalize multi-threading across enterprise and strategic segments.

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