On today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this revamp could tie into a broader strategy to bring customers back into stores and drive frequency if you were CEO of Starbucks for a day. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-starbucks-loyalty-revamp-blueprint-modern-rewards-reimagining-retail
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