The Importance of Communication in the Environmental Movement

As long as we talk about climate change, which most of the conferences do, I have to say it's great to have all those conferences all over the world. The difference between our event is very simple. We talk about things that most people are afraid to talk about. Pollution connected with the people. And that's how we were able to move and pass so many great environmental laws in California. So we want to do this worldwide. That's the most important thing. Any product that you have, you have to communicate to the people and you have to promote it and market it the right way.