The Importance of Service Design

Is all service design ** good ** service design? If we assume it isn't how do you recognise what's good and what's not? In this you'll learn about the importance of ethics in design. Because it's your moral compass that guides you forward when you have to make decisions which require certain trade offs. The guest in this episode James Samperi talks about how they are developing a manifesto to help them in this process. We also talk about craft within service design. A topic that we've addressed in past episodes but it keeps coming back. The reason is that a lot of people are still unsure what the practice of service design entails. It's important that we're as a professional field are able to articulate what the traits are of a good service designer, service design team and service design project. The final topic is connected to the previous one. We're seeing that service design is becoming more and more fragmented. There are different "flavours" of it appearing on the market. Agencies that focus purely on digital service design, others who just focus on training and there's group who preaches the holistic version of it. Diversity can be great but it can also work against us for instance when clients get confused and end up buying the wrong flavour... As you'll hear James is someone who's been in the field for a long time. The questions and observations he shares are deeply rooted in practical experience. I hope you'll enjoy the episode and learn a thing or two. ** Pass It Forward ** If enjoyed this episode and found it helpful please consider sharing it with just 1 other person you know. Every share counts. ----- [ GUIDE ] ----- 04:15 - The first encounter with Service Design. 07:10 - Why design ethics? 17:45 - How can we get into a conversation about design craft in service design? 28:20 - How can we help clients to buy service design in a more informed way? 38:15 - Big question: How do we retain what made design special in the first place? ----- [ LINKS ] -------- * James on LinkedIn ➜ https://www.linkedin.com/in/jamessamperi/ * James on Twitter ➜ https://twitter.com/jamesamperi * Engine Service Design ➜ https://www.enginegroup.co.uk/ * Customer-Driven Transformation (book) ➜ https://go.servicedesignshow.com/dumw3 * Strategy Safari (book) ➜ https://go.servicedesignshow.com/3rt-s ----- [ MORE ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course