098 Kris Rudeegraap: Why Gifting Beats Email for Building Pipeline
Agency Forward
Recommended reading
Kris recommends Malcolm Gladwell books for marketing psychology and thinking differently.
Hey everyone, today I'm joined by Kris Rudeegraap.
Kris is the CEO and Co-Founder of Sendoso, the leading gifting and direct mail platform for B2B sales and marketing teams.
He spent a decade in sales before building Sendoso, pioneering the shift from email-only outreach to omnichannel strategies. And Sendoso now powers campaigns for thousands of companies with AI-driven gift recommendations and global fulfillment.
I wanted to have Kris on because a lot of agency owners rely heavily on email outreach, but inboxes are more saturated than ever and I think physical mailboxes are an untapped channel that can dramatically improve conversion rates.
In this episode, we discuss:
- Why gifting outperforms email in crowded inboxes
- Building a gifting strategy that drives real pipeline
- How AI personalizes gifts using conversation data
- And more...
You can learn more about Kris on LinkedIn or email him at Kris@Sendoso.com.
And check out Sendoso.com
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