
7 - The Role Empathy Plays in B2B Design
Stacking Growth | The B2B Marketing Podcast
00:00
Is There a Common Misconception About Ad Copy?
Fisure says clients often expect their user to know absolutely nothing. He believes there needs to be a happy medium between clear and abstract design. Fisure: "I don't think we should be adopting a fully corporate, like, sterile tone"
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