How to Impress a Seth Godin With a Book

Sally Kohn: Write a book that you know would be good enough for Seth Godin to write you a blurb. Now here's the tricky question, because you can't be cocky about this and you don't know for sure if he will say anything positive even if it is off the record. She says she had conversations with Dan Pink, Whitney Johnson, Nancy Dwardy before writing her book. "I think part of it was that I hope I hit the mark, but you know, sort of one side of the coin," writes Kohn.

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