Ep.106 - Most brands post on social media. Few actually connect. In this episode of Endless Customers, Alex Winter sits down with Kendall Guinn, Chief Marketing Officer at LV Collective, and IMPACT CEO Bob Ruffolo to explore how social media can become your most powerful trust-building tool.

This isn’t about chasing trends. It’s about showing up consistently, telling the truth, and creating content that feels real. Kendall shares how LV Collective transformed their social presence, from curated and polished to honest and human, and how that shift started showing up in sales.

Highlights include:

Why being relatable beats being perfect on social
How transparency turned their social feeds into a pipeline asset
What happens when your whole team contributes to content
Why trust, not virality, should be the goal

If you’re tired of posting just to stay visible and want to start using social media to actually drive conversations, leads, and loyalty—this one’s for you.

Subscribe, leave a review, and follow for more real-world strategies on content, trust, and the new rules of sales and marketing.

#EndlessCustomers #KendallGuinn #SocialMediaStrategy #ContentMarketing #TrustContent #B2BMarketing #IMPACTplus #LVCollective #MarketingLeadership

Check out the full article here!
https://lvcollective.com/

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