RV 53 - The Wedge Strategy, AI-Enabled Web Search, Converting Events to Sales Opportunities, and More! | Revenue Vitals Live #13
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The Best Strategy for a Technology Company That Sells Different Solutions
The entry point is different but over time you're trying to get the account to use all of the products. There's a there's a business strategy called the wedge strategy that I'd encourage you to to think about and look at Which is trying to identify what is the number one use case that we have a competitive advantage to win. And then over time you start expanding the account with different features and functionality quote unquote products. So this is not just a marketing strategy But can be a pricing and overall go to market strategy for your company.
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