677: Digital Analytics with Avinash Kaushik
Super Data Science: ML & AI Podcast with Jon Krohn
00:00
Exploring Incrementality in Marketing and Machine Learning at Google
The chapter delves into the concept of incrementality, its application in marketing, and the role of machine learning in enhancing marketing strategies. It discusses measuring incrementality in marketing, utilizing tools like Google Analytics, and leveraging machine learning to predict revenue growth and optimize marketing efforts.
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Transcript
