Examples of Marketing: The Butter Board and Influencers

For decades, the meat and dairy industries avoided scrutiny for the planet-heating emissions they pump into the atmosphere. As governments began considering methane regulation, the animal agriculture sector starting working on efforts to resist such regulations. Siliva Secchi (University of Iowa) and Kathrin Lauber (University of Edinburgh) expound the concept of "agricultural exceptionalism" and the strategies the agriculture industry uses to keep climate policy at bay.

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