He Makes $4K/Day With This Weird Middleman Business - Ep. #295
The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
Outro
Chris wraps up, promotes PlaymakersAI, and shares where to find William on LinkedIn and Instagram.
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I sat down with William Lindholm, who built a wild new business around cold caking, sending cakes to prospects to book sales meetings. We talked about how he started with birthday cake automation in Norway, moved to San Francisco, pivoted into outbound sales, and hit $120,000 in monthly revenue just weeks after the pivot. William broke down why physical gifts cut through better than cold calls, emails, and DMs, especially as AI makes online outreach noisier. We also talked about using cakes for agencies, real estate, accounting, customer retention, and how he uses AI agents to source and negotiate with bakeries.
You can find William on LinkedIn: https://www.linkedin.com/in/william-daymaker/
https://www.daymaker.com/
Enjoy!
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