The Power of Authentic Customer Care

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. In this episode I look back on a conversation I had back in 2017 with the Founder of Gymshark, Ben Francis. Together we look into how Ben’s resilience and composure under pressure has helped make Gymshark one of the biggest sportswear brands in the UK, and the insane story of when Ben wrote 1000s of handwritten letters to customers in order to uphold customer satisfaction. Ben: https://www.instagram.com/benfrancis/ https://twitter.com/benfrancis1992 

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