Linguistic Diversity in Design and Dark Patterns in UX

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product.

In this episode, the WGSN Consumer Tech team discusses how technology – or more accurately, the way we interact with technology – can help improve the lives of people from marginalised communities.

Joining host Lisa Yong, Director of Consumer Tech, are WGSN UX strategists Arianne Anabukiand Abdulrahman Hadi.

Find out how user experience design can help create social inclusion, the importance of considering a holistic approach, and how to make sure accessibility is at the centre of the design thinking.

With more and more people having access to a smartphone, we also discuss how negative user experience can impact how we engage with brands. Plus we go into detail about the ‘dark mode’ on smartphones and discuss just how accessible this really is.