The Importance of Volume in Custom Homes

I think a recommendation for a client who's on the ground looking at the moment is they can't be comparing a high volume build price against a custom design that they would like in their own minds. Emotionally they want the Taj Mahal but a budget says well we need to go with the high volume option and all of a sudden they're stuck in the middle and don't do anything. Yeah sure so well I think of the the Coke machines that that are in cafes and locations around the country  and those companies have thousands of machines and they make a dollar off each one similar to a high volume deal. But they work on the volume size versus walking into a cafe and getting