Pricing, Sales Lessons, and First Customers

In this episode of The Social Radars we talk to Christina Cacioppo of Vanta. Christina is a case study in agency. She actually did all the things founders know they ought to do but don't have the discipline to. She taught herself to code. She solved an unsexy but real problem. She focused on talking to customers instead of investors. She even put put off raising a Series A (despite inbound interest) till Vanta had $10M in ARR.