#5: Jonathan Davis—How to Make Your Call to Action Irresistible
The StoryBrand Podcast
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How an Infomercial Works
The show itself is obviously 28 minutes and 30 seconds long. We've really worked with a ton of the industry's leaders, proactive in different capacities. Testimonials are a huge part of an infomercial. Having someone on screen telling a story that you can connect with,. You can identify with your back pain or boredom. And then you have, like you talked about, the call to action, which is probably the most important part.
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Transcript
