Denis McQuail, “Perspectives on Mass Communication” (Open Agenda, 2021)
New Books in Science, Technology, and Society
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The Study of Public Broadcasting
In the fifties there was a major preoccupation of how media, different media, would perform in relation to each other. The model for the work was a wor studies done in the united states. Andad it involved quite a lot of experience and knowledge and skill about what factors in broadcasting were most likely to be effective. It did change the way politics was conducted because a lot of effort and expectation was put into these party political broadcasts which were all broadcast at the same time.
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