Marketing, Culture and Attention Economy

Welcome Charl of Telepathic Instruments :)

you've doubtless seen this fun looking box known as orchid floating around the interwebs in various high-impact ads and also you may have noticed its notable collaboration with the famed musician Tame Impala, who was the brainchild behind the device.

I've always been curious about the Orchid, and we chat about its evolution and history and reveal what it was originally for and how it came to be a real box.