A simple ROI framework using CPMs

This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses.

00:00 Introduction and Context

02:40 Understanding Influencer Marketing Approval

05:29 Measuring ROI in Influencer Marketing

08:32 Navigating Marketing Budgets and Approvals

11:20 Challenges in Social Media Marketing

14:18 Fringe Marketing Strategies

17:08 Structuring Communication for Buy-In

As always, thanks for watching. Let us know your feedback in the comments.

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