Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards cover image

Episode 137: Podcast 137 - Part two of the three part series: Hook - Story-Offer Podcast 136-137-138

Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards

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What Is the Emotional Journey?

Fitness coach says the key is to create emotion in a story. Says people buy on emotion and justify on logic if they don't get it. Describes his journey as 'rags to riches, horatio alger' And how he went from being sullen to chairman of board.

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