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Ep. 250: Hersh Shefrin and Arvid Hoffmann Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Art of Selling Intangibles

Michael Mayor was the one to really have found this, a manual written by a stockbroker named Roy Gross. He had published a book called The Art of Selling Intangibles and that was basically his textbook for teaching stockbrokers how to be more effective brokers. That was very much consistent with the precepts of behavioral finance, very psychological in nature. And he said that you need to reframe, he didn't use the language, the reframing language that we use in behavioral finance but he basically said you need toReframe the issue for your clients.

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