The Importance of Culture in a Brand

The culture of celebrating making mistakes is something that when I worked in finance, I just remember some dude was in a presentation and like this banker guy was like, your number suck. So it works both ways. You have to set the good examples. You set the bad examples that happen that come to bite you when they ask too. The bad examples spread faster than the good, which is which sucks, but it's true. It spreads quicker than you would expect. And you just have to culture is so important.

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