206 - Marketing's Job Shouldn't Be To Facilitate Sales Doing Sales | The Ungated Marketing Podcast
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The Biggest Mistakes in Software Based Attribution
A software based attribution will favor lower funnel channels that buyers pass through when they're ready to buy. And so in our data that we are working on publishing, but it's been released, is that softwhere based attribution overweights direct and organic by a lot. It under weights social media by more than 70% and doesn't capture at all communities word of mouth or pod casts.
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