The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process cover image

HOW TO WIN EVEN WHEN YOU ARE VIEWED AS A COMMODITY

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

00:00

Proof of Concept and Testing Approaches

Brian asks about trials; Frank describes transit testing, mock-ups, renderings, and in-store trials to prove value.

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