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IMG’s Dominic Kaffka on the ‘festivalization’ of NYFW 

The Glossy Podcast

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Fashion Events

I think through the demartice, democratization and to the fact that much more consumers get access to these shows and the events and the week, it indefinitely is going into more of a festival and direct ridean. I think that that's going to become the future when it comes to consumer intor action. We as, i'm de fastion, and alsoas focuss o production agency, we are service ofr clients to whatever they want to do. And were were advise in them on on what fits best, and to ther on business goers. Im, in nor ascobia Am, new initiative or launching beginning of next year. It just has such a big halo

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