From idea to product: making umbrellas

After seeing a neighbor struck by a car — again — Abigail Hoiland set out to make people walking impossible to overlook. She shares how Stop Umbrella works on real crosswalks and how one quirky tool can spark bigger conversations about community, walking, and safer streets.

• Connect with Abigail Hoiland
  
  • Stopumbrella.com
  • LinkedIn

• ‍Norm Van Eeden Petersman (LinkedIn)
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