223: 'They Better Find Something Else to Do', with Pablo Zamorano Mosniam
TRXL
Technology serving design values
Pablo argues tools should increase value, not only speed or efficiency, tied to studio strategy.
Pablo Zamorano Mosniam joins the podcast to talk about what it looks like to build a technology practice around design values rather than the other way around. We explore the “door scale,” the intimate layer of texture and touchable detail that most firms skip and Heatherwick obsesses over, why tools leave recognizable fingerprints on the buildings they produce, and how the studio's most-used internal AI tool turned out to be the one that required the least training to adopt.
This episode is especially relevant for computational designers, design technologists, and firm leaders watching the industry accelerate toward faster, cheaper, and blander — and wondering whether the right response is better tools, clearer values, or both. Pablo doesn't soften his view: the people waiting on the sidelines won't find a comfortable place to land.
To learn more about Pablo Zamorano Mosniam, see the full show notes with links at https://trxl.co/223
To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co
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