Jonathan E. Abel, "The New Real: Media and Mimesis in Japan from Stereographs to Emoji" (U of Minnesota Press, 2023)
New Books in Science, Technology, and Society
00:00
The Importance of Immediacy in Marketing
The new media I argue kind of become part of everyday life. We start to mimic what we see in those spaces and this gets at that the last bit of your question, which was moving towards the question of hyper mediation. Fundamentally the world hasn't been changed in the way that marketing and media studies want to kind of push out to us that it has. But rather we've kind of adapted and adopted the media into our kind of routine lives. That's a moment of the new real that I'm trying to articulate in this book.
Play episode from 10:13
Transcript
