Episode 68: How to use disruption for good
CIM Marketing Podcast
00:00
The Benefits of Alcohol Free Beer
Lucky Saint is the first alcohol free beer to be welcomed into the British beer and pub association, which has been going for about 116 years. It's not something that bars are kind of hiding in a fridge somewhere covered in dust - they're really proudly displaying it on their bar. I think part of it is people feeling really proud to go up to a bar and order Lucky Saint rather than ordering it under their breath or feel embarrassed that they got it in their hand. If you've got a pint in your hand, you feel like everybody else. That's right. You don't feel like you're compromising.
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