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#648 A Conversation with Keith Rabois on Everything

The Pomp Podcast

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How Important Is It to Keep the Brand Alive?

We're definite to keep the brands alive. There may be some verticals where the brand is critical and indispensable. And there may be other cases where there's not as much brand equity, and it might make sense to have a more unified brand. So if i buy keith's store, open store, buys key store, and you don't buy mine at some point, do you come to me and sa ha, you should join us? That's phase one. Nd phase two also, we o intend to take buyers that used to buy just from keith's stores and introduce to them the pop's new store. Cross polinating buyers based upon some data also will help improve

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