Why convincing people to go vegan won't scale

Meat is responsible for roughly a fifth of climate change, the lion’s share of deforestation, 70% of our antibiotic use, and quite possibly the next pandemic — and consumption is going up every single year, with no end in sight. In this episode, Bruce Friedrich of the Good Food Institute joins me to argue that the only way out of this mess is better meat: plant-based and cultivated alternatives that can compete on price and taste, the way renewables now compete with fossil fuels.

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