Brand to Day

The way instagram is used with millennials versgensi is incredibly different. Rather then having their full o library photos dating back three, four, five years, they'll actually archive most of their photos and only feature kno, 3, 4, 5, 6 photos. And those photos are supposed to really represent who they are to day, not who they were yesterday, or two years ago. I think it's harder than ever to create a brand that people care about when there aren't that many social platforms and mediums, to advertise.