Problems: NCAC unknown and poor segmentation

Lauren and Ralph discuss the client's unclear NCAC and Meta targeting that repeatedly served ads to existing customers.

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Download your free Tier 11’s nCAC calculator at: https://www.tiereleven.com/ncac

How do you acquire new customers without frustrating the ones you already have? It’s a delicate balance that’s harder than it seems, especially when you think you've reached your market saturation.

In this episode, we revisit a case study of a business that thought it had tapped out its market but was still able to scale quickly and profitably. We offered data-driven customer segmentation, personalized ads, and targeted creative hooks.

Our results within about six months included a 52.7% year-over-year increase in total subscribers, nearly 20% growth in web subscribers despite a price increase, and 156% growth in app subscribers.

In This Episode:

- New customer acquisition and targeting challenges

- How data-driven insights helped scale memberships

- Solution: personalizing ad creatives and hooks by state

- Results and key takeaways from the case study

Mentioned in the Episode:

Partner with Tier 11’s Marketing Experts: https://www.tiereleven.com/apply

Tier 11’s Data Suite https://www.tiereleven.com/what-we-do/data-suite

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK