How Do You Win in Two Fronts?

When I look at the big gorillas, they waste a lot of money in ineffective places. And so like, how are you going to be smarter from a buyer experience standpoint? How do you win? If your example is about gusto, like I signed up to gusto. It was a delightful experience and I'll be with them forever. The other thing is right there on reviews, build up your reviews better than theirs. Drive reviews, drive reviews, drive them hard."