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Episode 9 - Retail vs DTC - Should Brands Be Focusing on getting in Retail

Chew on This - Digestable DTC Content

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Vitamin Chop's Pitch to Walmart

Vitamin Chop is a brand and you need to be focused. I think for us, this pitch was about, OK, we went to them and said, here's why we belong. They asked us several questions of like, well, why would someone choose you over vital proteins? And I learned about this one really cool metric, which blew my mind till this day. You're measured at Walmart by this metric, at least in our category, called revenue by square inch.

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