How to Use Facebook Paid and LinkedIn Paid to Drive Registrations Into the Event?

If sales is the one pushing you to the trade show marketers actually don't want to do it. So instead of going to eight expensive trade shows, you go to two meaningful ones. And now the in the other direction, I want to just go really tactical on virtual summits or events. We're using predominantly Facebook paid and LinkedIn paid to drive registrations through into the event. But that one has been working really well inside of the ads.